“When you look at the competition we have today—the McDonald’s restaurants of the world—it’s huge. But we’re actually ahead of them today in terms of technology.”— Johnny Bröms, CIO, Max Hamburgerrestauranger AB

Barclaycard Arena Hamburg Improves the Spectator Experience with Integrated POS System

“Oracle Hospitality Simphony is a very competitive product in the arena management space. But what made a difference was the quality of the consulting and support teams who truly focused on helping us meet our goals and delight our customers.”— Uwe Frommhold, Vice President AEG Facilities Germany and Managing Director of Barclaycard Arena Hamburg (Anschutz Entertainment Group Arena Hamburg GmbH)“Improving customer experience is our foremost goal. Oracle’s highly efficient POS solution for the leisure and entertainment market provides flexibility and resilience and can perform mission-critical operations even in during network failure, which is vital to our business.”— Uwe Frommhold, Vice President AEG Facilities Germany and Managing Director of Barclaycard Arena Hamburg (Anschutz Entertainment Group Arena Hamburg GmbH)