If you’re using the Square Point of Sale and are designated as a business, you can subscribe to Square Loyalty for $25 per location, per month, and create a digital rewards program to recognize repeat customers. Loyalty stars can be applied to cash and card purchases. Your customers can sign up quickly and easily by entering their mobile number right in the register – and earn punches no matter how they pay.

Note: You’ll need to disable Skip Receipt Screen and Automatically Print Receipts in order to see the Loyalty screen at checkout.

Note: To earn stars, customers must provide the same phone number for each payment method used at your business. Customers will create new loyalty profiles if they provide a new phone number.

Set Up Your Loyalty Program

1. Click Create Your Program and set up your program, or click Actions > Edit if you’d like to update an existing program.

Choose how your customers earn a reward.

Set a purchase minimum to define how customers can earn a reward:

• By Visit: Reward stars based on a per-visit minimum. For example, $5 or more earns 1 star total per visit.
• By Amount Spent: Reward stars based on the total amount spent before tax and tip. For example, 1 star per every $5 spent on a purchase.
• By Item or Category: Reward stars based on purchasing a specific item or category. For example, a drip coffee earns 1 star, a latte earns 2 stars, and a sandwich earns 3 stars.

Note: Stars are calculated using the ticket’s contents, including when the purchase is split among multiple tenders.

Choose how your customers get rewarded.

On the Reward screen, select how you’d like to reward your customers:

• Discount on the Entire Sale: Set a fixed percentage or dollar discount for entire sale.
• Discount on an Item or Category: Set a fixed percentage or dollar discount on specific items. For example, 20% off any Hot Beverage or 20% off a Latte.
• Free Item: Select a specific free item. For example, Free Latte.

If you’re editing an existing program, customers will not lose previously-earned stars or rewards and will start to accrue stars based on the new rules. It’s your responsibility to inform customers of changes made to an existing Loyalty program.

Incentivize Customers to Provide Their Email Address

While Square Loyalty tracks your customers’ stars and rewards by their phone number, you can still collect their email address for use with Square Marketing.