Gilbarco Veeder-Root, the world’s leading fueling systems provider, announced the launch of FlexPayTM IV as the next generation of its industry-leading line of EMV-certified dispenser-based payment terminals. Gilbarco jointly developed FlexPay IV with Verifone (NYSE: PAY), a world leader in payments and commerce solutions, to enable gas stations and convenience stores to securely accept EMV (“chip card”) payments from consumers at the pump.

Supports EMV, NFC and more at the pump

The first PCI PTS 4.x certified fuel dispenser payment terminal in the U.S. that supports EMV, Gilbarco’s FlexPay IV provides retailers the ability to upgrade their fuel dispensers in advance of the October 2017 EMV liability shift, which applies to the petroleum forecourt. In addition, FlexPay IV also supports NFC, mobile wallets, encryption and 2D barcode scanning, as well as future regulatory changes.

“EMV acceptance at the fuel dispenser is top of mind among gas stations and convenience stores, as the EMV liability shift is less than a year and a half away for this industry, ” said Jennifer Miles, president of Verifone, North America. “Through this partnership, Verifone and Gilbarco are able to help retailers not only meet payments and regulatory needs in an increasingly complex ecosystem, but also enhance the consumer experience. Because FlexPay IV is a commerce-enabled device, merchants will get much more from their investment than EMV payment acceptance.”

Engagement that drives customers into the convenience store

In addition to enabling the use of EMV, NFC and other payment methods at the pump, FlexPay IV provides gas stations and convenience stores the ability—through Applause TV powered by Pump Media—to engage consumers while they are pumping gas with timely news and entertainment content along with product advertisements that help drive consumers from the pump and into the convenience store for in-store, high margin purchases. Pump Media from Verifone Media is the largest and most powerful digital out of home (DOOH) network in the petroleum forecourt market.

“FlexPay IV represents unprecedented technology integration from two market leaders, solving retailer challenges regarding payment security, media, and emerging payment technologies, ” said Steve Moule, President, Gilbarco North America. “We are pleased to see our global partnership with Verifone continue to yield significant benefits for our customers.”