..My #1 issue with small business and ecommerce is that there's this belief that you can plug a few pictures into any old website, and the orders will start pouring in. This is simply not true, and if you try and build your online business that way you'll save yourself some time if you just start flushing money down the toilet and focus your energy elsewhere. Best practices are your very first tool in convincing Google that your page and products should be included in its search results. Volusion is simply terrible at this where with Shopify it's almost automatic. With Shopify you can almost follow your best practices by accident, but with Volusion I'm finding that I'm using a lot of duplicate content just to get the H1 tags correct, the URL structure is outdated (and again, it could be significantly easier to fix), and its more than happy to leave the meta tags blank where Shopify will pull from the description if you leave it blank.