VeriFone doesn't mind long check-out lines, but it does try to make them move faster. The company is a leading supplier of electronic payment equipment such as point-of-sale (POS) software and terminals, smart card and check readers, receipt printers, and Internet commerce software. It also gets sales from installation, training, and other services. Customers include government agencies and companies in the hospitality, retail, and health care markets. With clients ranging from small merchants to government-sponsored payment processors, VeriFone augments its direct sales force with a network of distributors, resellers, and systems integrators. More than 65% of VeriFone's revenues are generated outside the US.

VeriFone has benefitted from a general trend away from cash and check transactions toward electronic credit and debit payments. In addition to credit and debit card readers, the company has developed systems that handle radio-frequency identification (RFID) cards, mobile phone transactions, gift cards, electronic bill payments, signature capture, and benefits transfers.

VeriFone provides customized systems that address the specific needs of select markets, including financial services, government, health care, multi-lane retail, and petroleum. Providing pay-at-the-pump functionality to petroleum retailers is an example of such specialization. The expansion of other payment applications, including pay-at-the-table systems for restaurants, is part of the company's growth strategy. The spread of wireless infrastructure has also helped the company, as it creates applications for electronic payments in new areas such as vending machines and taxis. The company has also developed more business by selling advertising on video screens in taxis and gas stations.